When Brother were celebrating new industry break through’s they wanted to create a ‘Threads through time’ video. FireBoxRazor were tasked with making a video that showed the journey of where ‘Brother’ had come from and where they were heading.
The creative for this piece was designed to be continually flowing with a thread starting from their humble beginnings as hat makers to modern day industries with photocopiers. This was creatively a challenge, elements such as smoke, ribbons, fireworks, F1 cars, and a 3d camera to follow the action were something that pushed us to work out challenges we had not faced before. The client loved it and now looking back on it this was one of our favourite pieces to work on. Extremely complex but simple to look at an enjoyable flowing production. We look forward to working with Bother and more diverse clients and briefs in the future.